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Category Archives: Seminars

Seminar: E-Marketing Essentials for the Artist

Date: Tuesday, December 8th, 2015
Time: 3:30-5:00pm
Location: The Preservation Society of Newport County
424 Bellevue Ave, Newport, RI 02840
Registration: FREE. Space limited. Registration required.

The Arts & Cultural Alliance, in collaboration with The Preservation Society of Newport County, will present an informational seminar, “E-Marketing Essentials for the Artist”. The seminar is free and open to all practicing artists, performers, musicians and artisans in Newport County. Space is limited, and advance registration is required. Email info@newportarts.org to register.

Panelists:
• Meredith Nordhem, Marketing Manager, Newport Film
• Jennifer Sunderland, Executive Director, Four Corner Arts Center

In this day and age, electronic marketing is vital when it comes to generating more business. What’s the best way to get the word out without spending a year’s worth of profits? Join us for this presentation with tips from the experts. Learn how to make the best use of the world wide web.

Format will be theater-style seating w/table for panelists. Speakers will present for approximately 30-40 minutes followed by Q&A for 15-20 minutes.

Link to Facebook Event Page

Presented by the Arts & Cultural Alliance of Newport County & The Preservation Society of Newport County. Email info@newportarts.org to register.

E-Marketing Essentials for the Artist

Seminar: Trademarks & Copyrights for the Artist

Date: Tuesday, November 17th, 2015
Time: 9:00-10:00am
Location: The Preservation Society of Newport County
424 Bellevue Ave, Newport, RI 02840
Registration: FREE. Space limited. Registration required.

The Arts & Cultural Alliance, in collaboration with The Preservation Society of Newport County, will present an informational seminar, “Trademarks & Copyrights for the Artist”. The seminar is free and open to all practicing artists, performers, musicians and artisans in Newport County. Space is limited, and advance registration is required. Email info@newportarts.org to register.

Panelists:
• Trademark & Copyright Attorney, Cheryl Clarkin, Esq. of Adler Pollock & Sheehan, PC
• Award-winning Graphic Designer & Brand Specialist Tom Roskelly of Roskelly Inc.

Intellectual property rights give musicians and artists control over their artistic works (music, sculptures, photographs, etc.) as well as their name and brand. Copyright laws protect creative works, whereas trademark laws govern the naming rights and goodwill in the brand. This important seminar will help artists understand the differences between copyrights and trademarks which help to ensure that creative works and brands are properly protected.

Link to Facebook Event Page

Presented by the Arts & Cultural Alliance of Newport County & The Preservation Society of Newport County. Email info@newportarts.org to register.

Trademarks and Copyrights for the Artist
Trademarks and Copyrights for the Artist

Webinar: Building a Strong Foundation: Strategies for Managing & Maximizing Your Nonprofit Board

Webinar: August 20, 1:00-2:00pm EST

A nonprofit’s board of directors plays a critical role in overseeing the organization’s mission, finances, and strategic direction. A dedicated, qualified and enthusiastic board can have a major impact on the success of the work you do. So how can you best leverage the skills and talents of your board?

Join this hour-long webinar to learn proven strategies for building and managing an effective board. Debbie Oftedal, Chief Financial Officer, Resource Associates will share her expertise and experience gained from serving as an Executive Director, Board Chair and Board Treasurer for various nonprofit organizations. Debbie will discuss:

• Board recruitment strategies
• Strategic planning
• Board training
• Roles and responsibilities
• Policies and procedures
• Board self-assessment
• Mixing and matching your board resources

Register today!
If you’re not able to join the live broadcast, that’s OK. Register anyway and they’ll send you a link to the recording of the webinar to listen to at your convenience.

Resource Associates
http://grantwriters.net

Social Media Seminar

January 24th, 2013
The Arts & Cultural Alliance in collaboration with The Preservation Society of Newport County, will present “Social Networking for the Busy Artist,” an informational seminar, Wednesday, January 30, 2013 from noon to 1 pm at The Preservation Society of Newport County, 424 Bellevue Avenue, Newport, RI. The workshop is free and open to practicing artists & craftspeople in Newport County. Space is limited, and advance registration is required.

Artists today know that Social Media is an important part of an effective marketing plan, but think that they don’t have the time to invest in learning about Social Media much less actively engaging as a regular marketing practice. Join us on Wednesday, Jan. 30 to learn how it’s possible to use Social Media sites as efficient and effective marketing tools without using up your life to do it. Our speaker, Katie Dyer, will help arm you with the keys needed to reach out successfully as a managed part of your marketing time.

Speaker
Katie Dyer is owner of CADEAUX du MONDE, an award winning online eclectic, green, fair trade international folk art gallery formerly located at 26 Mary Street, Newport, RI and established in 1987. Having always looked for innovative ways to market her folk art gallery, multicultural workshops and rental business over the 25 years she has been in business, Katie has been actively using Social Media including Facebook, Twitter, LinkedIn and Pinterest as a business marketing tool. In addition to coordinating the Social Media marketing for all her business pursuits, she has expanded CADEAUX du MONDE’s business by offering Social Media training and management. In conjunction with local technology trainer, Robin Gardner of robinTime, she teaches monthly Social Media classes specifically designed for small business. CADEAUX du MONDE currently has a roster of small business clients including a number of galleries and arts related businesses. Her focus is on helping small businesses get their social media presence up, running and networked so that it is an easy to use, efficient and integral part of their overall marketing plan.

About the Arts & Cultural Alliance of Newport County
Since 1994 the not-for-profit Arts and Cultural Alliance of Newport County has fulfilled its mission to promote and advance arts and culture in Newport County for the benefit of the community. A member supported organization; the Alliance offers occasional workshops and networking opportunities and extends its non-profit status as an umbrella for qualified groups and projects seeking tax-deductible support. The Alliance exists to connect the dots between creative or cultural contributors and various opportunities presented by businesses, schools, donors, audiences, events, commissions and others. For more information, visit www.NewportArts.org .

The Magic of Branding Seminar

December 3rd, 2012
The Arts & Cultural Alliance in collaboration with The Preservation Society of Newport County, will present “The Magic of Branding,” an informational seminar, Tuesday, December 11, 2012 from 1 pm to 2 pm at The Preservation Society of Newport County, 424 Bellevue Avenue, Newport, RI. The workshop is free and open to practicing artists & craftspeople in Newport County. Space is limited, and advance registration is required.

The Magic of Branding
A brand is so much more than just a pretty design. It identifies your business, products and services, and sets you apart from the competition. It embodies the mission of your business and let’s your customers know who you are.

There is no magic in creating a brand, but it does take knowledge and consistency to guide you to a truly successful brand. For instance, in creating your logo, why choose a particular shape, color or font for your specific business or craft? Once the design is created, how is ownership determined? How do you protect your brand from potential infringement? And finally, once the brand is yours, what do you do with it? What is the best way to build that brand recognition?

Speakers
With over 30 years of graphic design experience, Tom Roskelly has been creating memorable brands for companies and products throughout the U.S., Canada & Europe. Diane M. Chubb, Esq. has over 14 years of experience in intellectual property law, primarily in trademark and copyright law, working both in-house and for a large law firm. Tom and Diane have worked with clients of all sizes to create and cultivate successful brands. Together, they will provide an educational, and often amusing, journey into the world of branding.

About the Arts & Cultural Alliance of Newport County
Since 1994 the not-for-profit Arts and Cultural Alliance of Newport County has fulfilled its mission to promote and advance arts and culture in Newport County for the benefit of the community. A member supported organization, the Alliance offers occasional workshops and networking opportunities and extends its non-profit status as an umbrella for qualified groups and projects seeking tax-deductible support. The Alliance exists to connect the dots between creative or cultural contributors and various opportunities presented by businesses, schools, donors, audiences, events, commissions and others. For more information, visit www.NewportArts.org .

Emarketing Essentials Workshop

February 6th, 2012
The Arts & Cultural Alliance. in collaboration with The Preservation Society of Newport County, will present “E-Marketing E-ssentials for the Artist,” an informational workshop aimed at helping artists and craftspeople get the word out about their work, on Tuesday, February 28, from 12 pm to 1:30 p.m. at The Preservation Society of Newport County, 424 Bellevue Avenue, Newport, RI. The workshop is free to Arts & Cultural Alliance members and $5 for the general public. Space is limited, and advance registration is required. Light refreshments will be served.

In this day & age, electronic marketing is vital when it comes to generating more business. What’s the best way to get the word out about your art or craft without spending a year’s worth of profits? Join us for a panel discussion with tips from the experts. Learn how to make the best use of social media like Twitter and Facebook, and how to communicate with potential customers using Constant Contact.

Panelists:
Suzanne MacDonald, President & Chief Content Strategist, Designated Editor, www.DesignatedEditor.com
Annie Everson, Advertising & Marketing Manager,
Newport & Bristol County Convention & Visitors Bureau
Andrea McHugh, Marketing & Communications Manager,
Newport and Bristol County Convention & Visitors Bureau
Moderator:
Barbara Shea, Tourism Marketing Manager, The Preservation Society of Newport County

About the Arts & Cultural Alliance of Newport County
Since 1994 the not-for-profit Arts and Cultural Alliance of Newport County has fulfilled its mission to promote and advance arts and culture in Newport County for the benefit of the community. A member supported organization, the Alliance offers occasional workshops and networking opportunities and extends its non-profit status as an umbrella for qualified groups and projects seeking tax-deductible support. The Alliance exists to connect the dots between creative or cultural contributors and various opportunities presented by businesses, schools, donors, audiences, events, commissions and others. For more information, visit www.NewportArts.org .

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