The Magic of Branding Seminar

December 3rd, 2012
The Arts & Cultural Alliance in collaboration with The Preservation Society of Newport County, will present “The Magic of Branding,” an informational seminar, Tuesday, December 11, 2012 from 1 pm to 2 pm at The Preservation Society of Newport County, 424 Bellevue Avenue, Newport, RI. The workshop is free and open to practicing artists & craftspeople in Newport County. Space is limited, and advance registration is required.

The Magic of Branding
A brand is so much more than just a pretty design. It identifies your business, products and services, and sets you apart from the competition. It embodies the mission of your business and let’s your customers know who you are.

There is no magic in creating a brand, but it does take knowledge and consistency to guide you to a truly successful brand. For instance, in creating your logo, why choose a particular shape, color or font for your specific business or craft? Once the design is created, how is ownership determined? How do you protect your brand from potential infringement? And finally, once the brand is yours, what do you do with it? What is the best way to build that brand recognition?

With over 30 years of graphic design experience, Tom Roskelly has been creating memorable brands for companies and products throughout the U.S., Canada & Europe. Diane M. Chubb, Esq. has over 14 years of experience in intellectual property law, primarily in trademark and copyright law, working both in-house and for a large law firm. Tom and Diane have worked with clients of all sizes to create and cultivate successful brands. Together, they will provide an educational, and often amusing, journey into the world of branding.

About the Arts & Cultural Alliance of Newport County
Since 1994 the not-for-profit Arts and Cultural Alliance of Newport County has fulfilled its mission to promote and advance arts and culture in Newport County for the benefit of the community. A member supported organization, the Alliance offers occasional workshops and networking opportunities and extends its non-profit status as an umbrella for qualified groups and projects seeking tax-deductible support. The Alliance exists to connect the dots between creative or cultural contributors and various opportunities presented by businesses, schools, donors, audiences, events, commissions and others. For more information, visit .

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